The "SR Shield" was the next level of branding designed to encompass all the company's services and programs. The marketing slick (below) features dynamic black and red graphics and the page curl at the top simulates rolling out roofing insulation.
This logo is now featured on the company website and brandished on company fleet vehicles (decal shown below.)
This logo is now featured on the company website and brandished on company fleet vehicles (decal shown below.)
"What can't be over stated, in my view, is how terrific the graphics are. Lara did a great job." ~ Greg Hayne, Roof Management, Fairfield, IA (regarding marketing slick and shield logos)
Additional services can easily be added to this system (shown below) such as repairs, recruiting, and storm watch.
The SR InSite logo was designed for a roofing and waterproofing company. Keeping the clients needs "in sight", the logo represents the service department and leads client to the roof management web portal. (Click here for the website link.)
This trade show booth was created from conception to completion in under three weeks. The biggest challenge was a limited budget and short turn around time. Everything you see here from the table covers and displays, to promotional marketing collateral and branded merchandise was designed, produced and/or procured by me. The banner maintains the SR brand and includes the page curl simulating rolling out roofing insulation. The Seattle photo shows an SR project in progress (lower right-hand corner), was taken and enhanced by me for this purpose.
